Log Twenty Two- Update in Career

So it has been an awfully long time since I have done an update. I have been vigorously writing up my Critical Review and running around trying to hand out my surveys but new items in my life have been keeping me very occupied from blog updates, which is bad news for my blog but great news for my career and progress in the fashion industry.

I am extremely happy to announce that I am now a junior agent with TrueColours Model & Talent Agency here in Toronto. I have only been an agent for a month and I already have a solid roster of girls and guys who have also already been booking. The best part is the agency has exactly the same values and ideals as I do when it comes to models. They have a very diverse roster and give all their models different opportunities and experiences in the fashion industry, even finding jobs for acting and theatre.

There is so many different races, sizes, heights and ages that there is no restriction on what is considered beauty. I have been following this guideline while still making sure that my models meet some of the requirements that a high fashion model would meet as well as commercial.

Toronto still has a very outdated view on what a runway model should be. Blonde hair, blue eyes, Caucasian, 5'10 and overly thin body type. I am so proud that my models are so very different but so interesting which may not necessarily help me book them jobs in Toronto, but there is huge opportunity for places like Europe which are constantly trying to be different and look for something new. I would like to help change Toronto's view though. I have also been picking girls who are the trend or standard (blue eyes, blonde hair, tall) but are alternative (tattoos, pink hair) that are actually not considered "standard". Alternative models I have find make the best models, they are so creative and dramatic. They put so much passion into the photos and they have a no fear attitude.

I have really been enjoying it so far but it is a lot of work and does sometimes get in the way of my Critical Reflection progress. Although it has also helped because now I am getting a greater insight and understanding of this industry than I ever did as a model, jewellery designer or stylist. This can definitely help me progress further with the project. I just need to start focusing better on time management.

I will be posting another blog momentarily discussing more about agencies and body images/looks of models. My arguments about why sticking to the standard is not only harmful to your models' health but how it can be harmful to your business (the agency).

I have also attached a collage of some of my girls (and guy) on my roster, I am just extremely and excited to find such a beautiful, talented and interesting group of people. I am looking forward to the progress of this, where it will lead and how much it will impact this Critical Reflection. I am glad I did postpone the due date, this turn around in my life will make for interesting material.

 

Log Twenty- My In Campus Experience

Now that I am finally back in Canada, well rested, jetlagg averted and with a free day I can finally blog! For those of you who did not know, I attended the in campus session on the 31st of October with my five day trip back to the UK (as you can see I have attached a few photos from my trip including a photo of myself wearing my new Middlesex Uni hoodie). It was a really terrible morning at first, I was violently ill for some reason. Not sure if it was the jetlagg, if I had a twenty four hour flu or I had simply ate something that didn't agree with me. Whatever the reason it was a NOT pleasant trip from Cambridge up to Hampsted Central. But I made it in time to catch the last part of the morning class and have a chance to talk to Paula before the afternoon session. By lunch time I was much better so I could enjoy and partake in the discussions.

I am glad I was able to attend one of the in campus sessions before the course is over, it gave me a greater understanding of my Critical Review and a better idea what I am trying to research. Paula asked me for my question what I was trying to find out and I responded with, "What it takes for one to be successful in the fashion industry?" Paula pointed out that success can mean multiple things to multiple people and that I need to narrow down the term "success" more. I now know that I want to find out how you can be FINANCIALLY successful in the fashion industry. The reason I am going to look into the financial side is because that is one of the hardest things to achieve in the field of fashion. It's not the amount of magazines/commercials you have/your work has appeared in, it's the size of your pay cheque. Success equals financial stability.

Another one of the main points I brought back from the session is to remember when doing your research, do not be one sided. It's important to get another perspective into your research so there is more information to give. They way it was described in the session to get a better understanding of why it is important was see it as a mountain. If you just stare at the mountain on one side you may never find out the mountain has a river on the other side or forest. You need a lot of views to learn more and have a greater understanding for your inquiry.

This affects my research and inquiry because now it has made me think that people in the GTA (Toronto and surrounding areas of Ontario, Canada) may find connections and networking is the best path to success and financial stability but out West in Canada (British Columbia, Alberta, etc), they may see it as what degree/talent you have earned.

I thoroughly enjoyed the session and it was so interesting listening to everyone else's research plans, what they were trying to achieve from their inquiries, future or current career plans and just getting to know those in general face to face (finally) in my group. I loved seeing the Middlesex campus itself and getting my own Middlesex hoodie (thanks Paula), but most importantly getting a better idea of what direction I want to take my critical reflection into. I just wish my stay had been longer.

More blogs to come! Sorry for the delayed blog but I have been so jetlagged since I have been back and my job was taking up so much of my time and energy. I am now part time at my job so that will make such a difference!

Log Nineteen- Welcome back everybody, back to work!

What a summer it has been! I don't even know where to begin. My summer has been pretty eventful going from one new job to another in a matter of month.

I began working at a consignment store as a ways to gain more experience working with high end luxury clothes. I was also hoping to delve more into the social media prospect of the job as part of their marketing team. Unfortunately I learned more on how NOT to run a business especially in the fashion industry.

Run by a former "celebrity stylist" (although I have yet to find out exactly who she has styled for), the store gave me sporadic and last minute shifts, staff had friends come and hang out in the store for three hours, never been cleaned at least until I think until I had set foot in there and they misplaced clients' clothes who had consigned there including mine.

I ended up obtaining a new job at an upscale boutique called MARLOWE. Not only are the items they sell in perfect quality and handcrafted from Italy but it is more to do with wardrobe consulting rather than retail. It is definitely a huge stepping stone in my career as a stylist or a possible permanent career.

On top of getting this prestigious position within two weeks of working with MARLOWE and after hearing about my education with Middlesex, they asked me to help with the social networking with another MARLOWE employee at the Chicago location. That means myself and this other girl are in control of the Facebook, Tweets and Instagram for them.

Luckily with the BAPP program and everything I have learned from it so far, I have been able to make the social networking aspects of MARLOWE a success despite how new it is. I haven't even finished my program and I already have my foot in the door in the career that I want and have been working so hard for.

The modeling is still going well but I am no longer pursuing jobs. I will have people contact me from jobs I have previously worked with but I am slowly moving out of that part of the industry to do more production and behind the scenes.

I hope everyone had a fantastic summer. I will soon be getting hard at work with my survey and I am hoping to make it to the in-campus session at the end of October especially to meet some of you. All the best!

Log Eighteen: Finally getting down to business

These last few months have been a roller coaster, not only with the Professional Inquiry Plan but also various events like FAT week here in Toronto (Fashion Art Toronto week). I was on the Dragon's Den and Breakfast Television also here in Toronto. I had shoots which both appeared in Elle Canada and the Vogue Italia website. Examples below.

I've also been trying to gain a more hands on approach to the fashion industry like any normal Fashion Communications student would be doing. I have begun my jewellery classes at George Brown College and find that it comes very naturally to me. A lot of shop work, kneeling, piercing and soldering were involved but I found I highly enjoyed and, if I do say so myself, was exceptionally good at it. Here is some examples of the work I did and documented for the first two weeks of the course using Facebook, Twitter and Instagram.

Speaking of Web 2.0, this week I learned a better way of honing my Web 2.0 skills especially with a way that is more sufficient for my industry. That is Instagram. I recently have been hired on at a prestigious consignment store owned by world renowned stylist, Janet Han who recommended to me Instagram. It is purely through pictures that you reach other people on this social network, but fashion is a image orientated business. Also through Instagram you can reach to a lot more people than through Twitter or Facebook alone.

Janet Han has been great to work for and I am already learning so much about designer wear that I never knew before and consignment. This job is definitely a vital part to my education and eventual career in fashion.

I was so pleased my rationale for my award  title was agreed on as BA Honours Professional Practice in 'Fashion Communication'. I've begun planning out another survey to better understand success in the fashion, the business of fashion, ethics, etc. I also want to expand my SIG blog which has been such a success. Unfortunately I have also ignored it as much as I have this blog due to my busy schedule but I intend to change that. If any of you have not seen the SIG blog yet you can find it here at communicatedfashion.blogspot.ca.

I feel very excited I am coming so close to the end of my educational journey. It has been tough but I have learned so much. I already feel confidant to go out there now and pursue and long lasting and successful career in the fashion industry.

Another interview for my inquiry plan

I have already posted this in my SIG and I am reposting it here. Tracy was kind of enough to spend some time answering a few quesitons I had for her about this industry.


Hello everyone!

I am so sorry for not posting recently, this week has become so overwhelming and I am currently in the process of working on my Professional Inquiry for school which has been HELL to say the least! I also had a bridal shoot out in the beautiful setting of King City which was a lot of fun but took all day! I really enjoyed it though and had worked with both photographers before, Cyrus Mir and Anda Pleniceanu.  Looking forward to seeing the results!

I have had a the pleasure of interviewing Tracy Clifford, a reputable stylist who has been assistant to Oscar De La Renta. After graduating from Boston College with a Bachelor of Arts degree, Tracy dedicated her studies to fashion while attending the Instituto Lorenzo de Medici in Florence, Italy and went to have a successful career as a major style consultant. I asked her to share some tips, ethics of working in the fashion industry and things everyone should know generally about this industry.

1.      What inspired you to become a style consultant?

The simple answer is that I have loved fashion ever since I can remember.  I have always felt a connection to finding beauty in the world, and particularly so with clothing.  From my point of view, fashion gives us the ability to express ourselves artistically. Wearing beautiful clothing elevates our experience and has the ability to make us feel more self-actualized.  There are very few things in life that provide the opportunity for such a profound experience on a daily basis. 

I feel a special connection to fashion in particular.  I have always been able to choose amazing pieces that are unique, beautiful, and most importantly, compliment the body.  Fashion cannot exist in a bubble.  I think many consultants (and designers) loose sight of the fact that the primary goal is to use clothing to compliment a woman’s body and make her feel beautiful.  This is a particular skill of mine.  Plus, fashion is fun! 

2.      Has anyone inspired you in particular?

Though there are many designers that I admire, my true inspiration from fashion came from two very important women: my mother and Marissa Hartington. 

My mother has fabulous taste.  She always looked perfect and put together.  Growing up, she took me shopping and exposed me to beautiful clothing.  Most importantly though, she allowed me to express myself with clothing.  My family spent a lot of the winter every year in Naples, FL.  My favorite part of Naples (besides getting away from the Chicago snow!) was going with my mother to the Big Pink Building which housed Marissa Collections, an amazing fashion boutique.  It was at Marissa Collections with my mother that I first fell in love with fashion. 

My dad always said if you want to be in an industry, look at the most successful person you know in the industry and determine if that is who you want to be.  Marissa Hartington, the founder and owner of Marissa Collections, was (and is) the most successful person I know in fashion.  When I thought about if I wanted to be like her, the answer was a resounding yes.  Marissa is, in a word, amazing.  She is able to see fashion and spot trends like no one else in the industry.  I am constantly amazed by her taste, dedication, and tenacity.  I am so fortunate that Marissa took me under her wing, taught me about the industry, and allowed me to practice what I learned when she hired me to be a buyer for Marissa Collections.    

3.      Did you always want to be a style consultant or did you have other aspirations and training when you left high school?

I tried following in my father’s footsteps and working for his law firm and then for a judge.  I think I spent most of my time analyzing the lawyers’ clothes, instead of the law!  I also dabbled in the magazine business for a bit.  However, when I got hired at Niemen Marcus, there was no turning back. 

- What was it like assisting Oscar de la Renta?

It was amazing.  I started at the bottom of the totem pole but I kept my eyes open and observed everything around me.  I really learned a lot about fashion from the designer’s viewpoint, which was a new experience for me because I had always thought of fashion solely from the consumer’s point of view.  The experience allowed me to see the real guts of the fashion world.  Being around all of those beautiful clothes wasn’t too bad either!

4.      What do you think attributes to his success?

The simple answer is beautiful clothing.  Oscar’s natural talent, creativity, and understanding of a woman’s body is unparalleled.  His clothes are unique, in the moment and still remain timeless and wearable.   

5.      What has attributed to your success?

My success is driven by my clients.  Making them feel comfortable and beautiful is my number one goal and my clients appreciate it.  I am always thinking about them as I spot trends and browse the newest fashion.  For instance, I am in Spain as I am writing this, and I saw an amazing dress that would be perfect for one of my clients.  I took a picture of it and sent it to her so she can take a look.  The other thing that attributes to my success is making fashion fun for my client!  I want them to have fun picking out their own style (with my guidance) and to remove the stress and pretension from picking clothes.  I want my clients to feel the same joy from picking clothes as I do.  Fashion is such a fun thing and I want my clients to experience that too!

                                                                                            

6.      What is the demographic of your customers? Is there a demographic you market to?

I don’t think of my work in terms of demographics or marketing (much to my business manager’s chagrin).  Honestly, I work with women who want to look beautiful and have fun picking amazing clothing. 

7.      What is your favorite part about your work?

The clothes and my clients!!!  I love spotting the latest trends and taking pieces from the runway and making them wearable for my clients.  It is so gratifying when I see my clients beaming after they tell me how beautiful they felt at an even or that they felt so good when someone complimented their outfit.  I had a client call me last week almost giddy because she got stopped by a woman on the street who wanted to tell her how great her outfit looked.  These are the kinds of things I live for!

8.      Have you ever had to deal with ballet dancers or work in the dancing world?

Many of my clients are dancers.  I love working with them because they understand beauty in movement.  It is a lot of fun to pair fabrics and designs that take advantage of dancers’ natural grace. 

9.      Do you think fashion is important to the dance/performing arts world, not just costuming?

Of course!  Fashion is crucial to performers.  Needless to say, performers do not only practice their art on stage - it is a way of life.  I love to help performers express their vision when they’re out of costume.  As the Bard said, “all the world’s a stage.”  

Thank you so much to Tracy Clifford! You can find out more about her and her services at her website Tracy Clifford Style.

Log One

So my first entry I thought I would discuss and showcase a particular company I have on countless occasions worked for. Her name is Cat Shanahan and she owns an online vintage store through Etsy called "Aiseirigh Vintage". She has a fantastic collection of vintage clothes she has collected and continues to collect over the years. It is all very feminine and yet some what wild, very much to my taste. She is planning to bring her online store to the masses in Yorkville (the Bond Street of Toronto) and would like me to be involved which is fantastic for both my modeling and styling. If it wasn't for her encouragement I don't think I would've pursued with the styling. Here I thought I would showcase a few of the clothes I have modeled for her. Old and new.

It has always been a pleasure to work with Cat and I hope I can help with her dream to bring vintage to the runway and make vintage even more relevant in the fashion industry. On another note, I am very excited to have started with BAPP. I am currently editing with my BAPP "Getting Started" video and hope this will expand my career in the performing and fashion world.