Log Twenty Two- Update in Career

So it has been an awfully long time since I have done an update. I have been vigorously writing up my Critical Review and running around trying to hand out my surveys but new items in my life have been keeping me very occupied from blog updates, which is bad news for my blog but great news for my career and progress in the fashion industry.

I am extremely happy to announce that I am now a junior agent with TrueColours Model & Talent Agency here in Toronto. I have only been an agent for a month and I already have a solid roster of girls and guys who have also already been booking. The best part is the agency has exactly the same values and ideals as I do when it comes to models. They have a very diverse roster and give all their models different opportunities and experiences in the fashion industry, even finding jobs for acting and theatre.

There is so many different races, sizes, heights and ages that there is no restriction on what is considered beauty. I have been following this guideline while still making sure that my models meet some of the requirements that a high fashion model would meet as well as commercial.

Toronto still has a very outdated view on what a runway model should be. Blonde hair, blue eyes, Caucasian, 5'10 and overly thin body type. I am so proud that my models are so very different but so interesting which may not necessarily help me book them jobs in Toronto, but there is huge opportunity for places like Europe which are constantly trying to be different and look for something new. I would like to help change Toronto's view though. I have also been picking girls who are the trend or standard (blue eyes, blonde hair, tall) but are alternative (tattoos, pink hair) that are actually not considered "standard". Alternative models I have find make the best models, they are so creative and dramatic. They put so much passion into the photos and they have a no fear attitude.

I have really been enjoying it so far but it is a lot of work and does sometimes get in the way of my Critical Reflection progress. Although it has also helped because now I am getting a greater insight and understanding of this industry than I ever did as a model, jewellery designer or stylist. This can definitely help me progress further with the project. I just need to start focusing better on time management.

I will be posting another blog momentarily discussing more about agencies and body images/looks of models. My arguments about why sticking to the standard is not only harmful to your models' health but how it can be harmful to your business (the agency).

I have also attached a collage of some of my girls (and guy) on my roster, I am just extremely and excited to find such a beautiful, talented and interesting group of people. I am looking forward to the progress of this, where it will lead and how much it will impact this Critical Reflection. I am glad I did postpone the due date, this turn around in my life will make for interesting material.

 

Log Eighteen: Finally getting down to business

These last few months have been a roller coaster, not only with the Professional Inquiry Plan but also various events like FAT week here in Toronto (Fashion Art Toronto week). I was on the Dragon's Den and Breakfast Television also here in Toronto. I had shoots which both appeared in Elle Canada and the Vogue Italia website. Examples below.

I've also been trying to gain a more hands on approach to the fashion industry like any normal Fashion Communications student would be doing. I have begun my jewellery classes at George Brown College and find that it comes very naturally to me. A lot of shop work, kneeling, piercing and soldering were involved but I found I highly enjoyed and, if I do say so myself, was exceptionally good at it. Here is some examples of the work I did and documented for the first two weeks of the course using Facebook, Twitter and Instagram.

Speaking of Web 2.0, this week I learned a better way of honing my Web 2.0 skills especially with a way that is more sufficient for my industry. That is Instagram. I recently have been hired on at a prestigious consignment store owned by world renowned stylist, Janet Han who recommended to me Instagram. It is purely through pictures that you reach other people on this social network, but fashion is a image orientated business. Also through Instagram you can reach to a lot more people than through Twitter or Facebook alone.

Janet Han has been great to work for and I am already learning so much about designer wear that I never knew before and consignment. This job is definitely a vital part to my education and eventual career in fashion.

I was so pleased my rationale for my award  title was agreed on as BA Honours Professional Practice in 'Fashion Communication'. I've begun planning out another survey to better understand success in the fashion, the business of fashion, ethics, etc. I also want to expand my SIG blog which has been such a success. Unfortunately I have also ignored it as much as I have this blog due to my busy schedule but I intend to change that. If any of you have not seen the SIG blog yet you can find it here at communicatedfashion.blogspot.ca.

I feel very excited I am coming so close to the end of my educational journey. It has been tough but I have learned so much. I already feel confidant to go out there now and pursue and long lasting and successful career in the fashion industry.

Critical Reflection and Summary: Digital Portfolio

 

Fashion Communication is mostly obtained from Ryerson University situated in Toronto, Ontario, Canada. Fashion communication is described as one of the fields of “mass communication”. It is a mode of mass communication to promote fashion with such methods as social media, exactly what we have been learning through the BAPP course. Other methods used are video, advertisement, films, etc. Ryerson University describes Fashion Communication as, “Business-related courses in areas such as marketing, business, communication, fashion in international markets, fashion and society are combined with professional studies in communication design, illustration, typography, curation and exhibition, photography, video production and fashion journalism to produce a graduate who can work in all areas of fashion communication.” (Ryerson Faculty of Communication and Design website, http://www.ryerson.ca/calendar/2010-2011/PDF/Comm_Design-FT-1011.pdf.)

The reason I have chosen Fashion Communication as a suitable title is because the description of what exactly it is ties into a lot of what I do. Not only am I involved in the modeling process of the fashion industry but I have been involved in the production, design, marketing, business and communication side as well. Social media such as my Facebook fan page, Twitter and my SIG blog which has become more popular than I expected are great examples of my work in communication. These outlets have also helped in the business and marketing side of my career, helping to promote the business which is myself.

I have been observing those around me in the fashion industry and  I ask questions that have been transformed into my inquiry questions. I have also begun to take steps in approving my design skills such as signing up for jewelry design courses at a nearby college called George Brown. I have also been observing and learning from my friend, mentor and employer Andy Jones on aspects of sewing and clothing design. Andy Jones is a designer fresh out of college who has already started to make a name for himself. He is one person who has definitely helped me in different ways in the fashion industry.

Answering the question in Reader 4, “What knowledge and skills do you think you will need for the future?” I have already lightly touched that. Fashion Communication involves not only the knowledge of communication, marketing and business but aspects of design, illustration and basically the general production side of the fashion industry. Fashion communication is the back bone of the fashion industry and one must have a broad knowledge and extensive amount of talent in order to be successful. As I said before, I am taking these steps by attending classes, observing my peers, being involved in the production of shoot and shows behind the scenes as well as in front. There will be skills though that I know for sure I will need, for example, photography and graphic design. Once I have mastered the clothing/jewelry design and illustration part I will begin to look into these fields as well.

One important aspect of my Critical Reflection that I would like to bring up is my work in jewelry design. The jewelry design was all part of observation, trial and error and asking questions from peers. My jewelry would not be at the level it is at now if it wasn’t for trial and error especially. After much experimenting and help from Andy Jones, my designs now have a very definite look and skill added to them. Taking Andy’s advice and reading from such books as “Drawing Jewels for Fashion” by Carol Woolton, I am currently creating jewelry that has a “story”, a certain look and have used my knowledge and own life experiences to make jewelry that identifies me as a designer. Before I would just create anything that popped into my head that I thought would be aesthetically pleasing without a plan or a background story to it. Reading about the successful and international jewellery designers in “Drawing Jewels for Fashion” I learned they all were inspired by something, whether it was nature, an ancient civilisation or even their own life story. That’s how I’ve come to the conclusion to incorporate my dance training and my love for the ballet into my jewels. I am also very particular about material that I use now. For example, lately I created my “Swan Lake” earrings and matching necklace and took particular close attention to what materials I was using and if they were appropriate to the theme. I used very light and feminine materials, or at least what I consider light and feminine, such as white gold, fresh water pearls which were the colour of baby pink, Swarovski jewels which were either black or white to represent the two swans and black glass beads cut to look like feathers representing the black swan (which you can see examples of in the above pictures). My design is still through trial and error but I definitely think it has improved the last couple of months.
I think if I keep persueing the different skills needed for Fashion Communication my inquiry can be a success especially if I continue to ask the right questions from the right people and continue observations.

As for ethics I will review what I have posted here and there through my blogs in the past altogether in this summary. What I have learned about the ethics of the fashion industry is to make a brand for yourself, whether it is design or marketing. Whatever you are doing must not be an idea concocted from thin air, there must be an explanation and/or a story behind. Research and paying close attention to detail is extremely important. Many people coming into the fashion industry think this business is just about making something or someone look pretty. There is so much time, research and thought put into the work that if you're not willing to do all three then you will not be successful. Most importantly it is who you know. Networking and connections are what get you by in this industry so paying close attention to asking the right questions to the right people is vital. Sometimes though this has no effect and someone could simply not like you for whatever reason. This business is very finicky and you could tread on someone's toes without even realising what you said or had done. It is very hard to know what the ethics are in the fashion industry but from a survey I did in my SIG blog I learned at the end of the day it is who you know.

Log Thirteen- Results on the poll

So again I have been lacking the attention on this blog. April is my busiest month with Mass Exodus (The Ryerson fashion students graduation show), shoots and FAT (Fashion Alternative Toronto week). Mass Exodus was great. Got a huge response due to this outfit I chose to wear, designed by Lia Valdez (photo by Michael Ho)...

So the results are in from the poll and it looks like the winner was, "It's who you know." To be perfectly honest I wasn't surprised. The next poll I will be doing is, "How much detail to fashion do you pay attention to in your everyday life?"
I'm also thinking more about my award title and I keep getting drawn to "Fashion Communication". After finding a description on the TFS Fashion Spot website http://forums.thefashionspot.com/f90/fashion-communications-66162.html that describes "Fashion Communication" as this;

Specialization in Fashion Communication also begins in second year. Business-related courses in areas such as marketing, business, communication, fashion in international markets, fashion and society are combined with professional studies in communication design, illustration, typography, curation and exhibition, photography, video production and fashion journalism to produce a graduate who can work in all areas of fashion communication. Through the selection of elective courses in second, third and fourth year, students may elect to pursue a minor or to otherwise customize their elective package to focus on their individual career objectives. Students also work in teams to produce a series of fashion events culminating in the year-end fashion presentation, attended by over 3,500 people, including industry and media representatives.

I think that perfectly describes what I am doing now. What do you think?

Also in other news, now that I have finished and passed my French level IV course I have signed up for the jewelry design course at George Brown to hone my skills on my jewelry making. Here's an example of one of my designs. Model is Tara Wright, photography by Stephen M. Loban, hair by Linda Radan and swimsuit and makeup done by Lisa Jackson.

Finally I would like to add, I stumbled across this great blog by one of the dancers of the National Ballet of Canada where she blogs about the connection between dance and the fashion world. It's a really great read, definitely give it a look! Haute BALLERINA Couture

Log Nine- Finally onto Module 2

After having a lovely chat with Paula today, things are becoming a little clearer on this course and it has made me really considering where I would like this course to take me and my career. I am still looking at the business side of the modeling and fashion world but maybe delve back into the styling and jewelry making aspect of it a bit more. I have even been considering taking a course in jewelry design at my old college George Brown which I attended before I studied at Cambridge Performing Arts College in the UK (Bodywork Studios). This was actually first brought up by my boyfriend's Dad in the Christmas time which I am starting to think about more seriously. Here is an example of some of my jewelry which appeared in San Francisco fashion magazine "Votive Magazine"...

 I have also told Paula how I am now being a little more picky when it comes to my modeling jobs. I have been so overwhelmed with castings, fittings and etc when most of the these jobs are free, which I mentioned briefly in my last post. I feel I have done enough free jobs in my career to make the networks and connections I have today plus I need to focus on this. Getting my degree is very important to me. I am very excited to begin the inquiry and have already listed a few questions in my head. In the meantime I am off to a fitting for a paid bridal shoot which I got from doing a previous free shoot with the photographer. It was a shoot for "bridal swimwear" called Mantah Swimwear. Here's an example from a poster for it...

I will post some (or hopefully all) of the number four tasks by tonight. If anyone is interested in seeing more of my work since I cannot post it all here have a look at my Facebook fanpage http://www.facebook.com/Victoria.Ellingham and/or follow me on twitter, username @Tori_Hearts.