So it has definitely been a few weeks since I have written my last blog. I got very ill with the flu for a good three weeks and could hardly bring myself to do anything except try and get some castings out for my guys and girls, making sure they got to their shoots and shows. It is so hard to not only sort out your schedule but fifteen other people. I am back to the grind now though.
In my last blog post I mentioned how I wanted to discuss the issue of having the same looking model in your agency could be an issue for your business. I would like to rephrase that now I have been experiencing and seeing a little more of how the industry in Toronto works.
Toronto Fashion Week has come and gone. I was not able to book any of my girls for the onsite shows but I did get some of them though a private off site fashion show. One of the main things I noticed from all the official shows was they picked all the same looking girls and guys. Caucasian blonde with blue eyes and 5'11 plus. This bothers me because when I have talked to designers they always congratulate me on not having the same looking model. Do you not want each of your models representing every single client you have or potential client? Do you not want your client to see themselves in your clothes?
I don't understand who they are trying to appeal to especially since there are no buyers. Toronto Fashion Week is always put together when all the other fashion weeks are done so all the buyers are gone. Yet they still have the same looking model walking down the runway for each show. I then found it hard to book my models due to this fact. They only wanted the same looking girl and guy, so I began to think maybe it is bad for business to have a diverse and wide range of models on your roster. Until I saw David Dixon's show.
David Dixon is one of the most successful designers in Toronto. His designs speak to every single one of his customers. I noticed though for his show he used a wide variety of models, each one representing his customers and Toronto women. I even spoke to him about this and he told me never thought about making sure his models were diverse. As someone who grew up in Toronto this is who he recognizes and this is his customer. It gave me hope about what I am doing and that I am taking my career in the right direction.
I can't believe I am almost at the end of this, it is making me very nervous but everything seems to be coming together nicely. More blogs to come soon!
About Me
- Victoria_Not_So_Beckham
- Born in Toronto, I began dance training at an early age starting with ballet which eventually progressed into a main focus of jazz. Starting at the age of six I began my constant flip flopping of living in England and Canada. When in Toronto I attended the Interplay Dance School. In England I attended classes at Bodywork Studios. After alternating between living in England and Toronto with my family, I graduated from the Bethany Hills School near Peterborough, Ontario, to attend George Brown Dance with their foundation program. After George Brown I flew back to England for the third time in my life to attend the Cambridge Performing Arts College for three years, my major being dance, but discovered my true calling was the fashion industry. I have worked as a freelance model for three years and a stylist for just a year, also freelance. I put a lot of what I learned from my years of performing arts study into my modeling and into my styling, on occasion have actually had to model as a ballerina or style for dancers. I have worked with many prestigious people in the fashion industry already.
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